I knew that Volvo was sharpening up its image, what with the new S60 touting its bad-boy performance creds, but I was still surprised to read the subject line in an email that read:

VOLVO GROUP ENTERS PARTNERSHIP WITH WWF

Just to show how much my brain has deteriorated, all I could think was, "Now why would Volvo get hooked up with the World Wrestling Federation?"  That seemed kind of over the top even for an auto company that was trying to appear more macho.

But opening the email (usually a good idea before jumping to conclusions), I discovered the truth.   Not the World Wrestling Federation (duh, expecially since they've changed their name anyway)   but the World Wide Fund for Nature's Climate Savers Program.  That kinda makes more sense ...