During this year's Chase, because of the points battle that ensued between the top three competitors, much desired television exposure was lost by the remaining nine teams as the focus was squarely and perhaps fairly placed upon the leaders. We watched as the leaders battled upon the track, we observed their crew chief's pit selection, we heard the three in pre and post race interviews to the exclusion of almost all other competitors, special graphics were displayed during the television broadcasts that kept them in firmly in the forefront of our conscience minds. Unless something unusual occurred on a particular day, a casual observer might not have even known that there were greater than three in Cup competition as we came to the close of another season of Sprint Cup racing.
If I owned a NASCAR team who found themselves competing within in the Chase for the Sprint Cup, and my team had absolutely no chance of cracking the top ten positions in the point standings, it would then be most appropriate and helpful to garner a little notoriety for my valuable sponsors, to ensure a little television exposure, to have my sponsor's names or their logos mentioned or shown in the broadcast, it would be time for my driver to become the "Clown Prince of the Chase"! It would be foolish to limit participation in this effort to just the driver, to ensure maximum effect the entire crew would need to join in as well.
After being mathematically eliminated from the top-ten Chase competitors, my team would issue a press release informing the media that a news conference would be held the following day. Few details would appear in the release but it would be made abundantly clear that copious amounts of free food would be served, this would make absolutely certain that every media member from every outlet would attend the next day's early afternoon conference without any shadow of doubt.
The day of the event, upon entering the briefing room the usual seating arrangements would be in place and upon every seat would be a piece of paper with a list of the team's sponsors and brief tidbits about the team's relationship with them, but the entire front of the room would be covered by a curtain. Behind the curtain a celebratory Chase dinner for the team would have just taken place, the scent of roasting meats, baked bread and cookies would envelop the attending throng outside the curtain, the sounds of clinking glass and tableware would whet the media member's appetites for what the they feel surely is to come. Just prior to the assembled masses becoming an ugly mob, the curtain would be drawn back to show the driver and his team in their firesuits. Each team member would have gigantic sacks filled with very small bags of peanuts and marshmallows printed with the various sponsor's logos. They would begin shouting the names of the team's sponsors while tossing the packaged victuals at the seated members as if the media were caged zoo animals, feeding would continue until all the bags were emptied and their contents were thrown. The curtain would then be once again drawn and the event would come to a close. I would think that pictures and news of this happening would be tweeted, columns would be written and video would be played during a few news casts and most NASCAR related programming that very evening, sponsors names most assuredly would be mentioned.
The now notorious munchies would be given away at tweetups, proffered to the line of notables during driver introductions and thrown to the throngs of adoring fans as the driver rode around the track. Later in the day's race a bag would also be thrown at the top Chase competitor when they were on camera as they made their way down pit road ( I'm certain this would only be allowed to happen once ). Not surprisingly the bags would also somehow make their way to rest upon the track during competition, causing a much needed debris caution!
After having pitted in sequence with the leader in order to have a sponsored bag of peanuts thrown at them, my driver would then pit out of sequence drawing as much attention as possible without endangering himself or the other competitors. Being the only car on pit road, crew members would dance, shuffle and shake thereby drawing as much attention to them as possible while performing any needed service. At one point in time when the car is again alone on pit road, the bags of treats team members keep in their pockets will be thrown at each other in a play fight. Crew members will skip around the car darting behind and around it in order not to be pelted by their pursuers with the packaged peanuts and/or marshmallows. This epic performance will continue until the team is shown on television.
As the driver leaves pit road, no other cars are about so he can perform as many donuts as he wishes, the only limiting factor is that he must not hurt the tires too much. This particular maneuver can be executed during competition on large tracks as well, all the driver needs to do is drop to the back of the pack before doing so, and of course the driver will need to be careful to not flat spot the tires too often or the team will run out of rubber.
If the driver ever happens to come in contact with the wall or suffers mechanical failure that necessitates a trip to the care center he will be instructed to attempt to dance with the safety workers but only after handing them samples of the ever-present packaged peanuts and marshmallows, the packages could be easily taped to the inside of the car in an easily accessible area. All the driver's actions must be done slowly, dramatically and with great flair in order to draw the attention of the media.
At the end of the race, if not having finished first during this particular contest the car will stop well away from the race winner and the crew will run from their pit stall to surround the car and driver, their own carefully choreographed celebration will ensue until such time as the television broadcast ends, they become tired or are warned to leave by the officials.
Who cares where the team finishes in each race? The WORST they can do is finish twelfth in the point standings at the end of the year.
